On the beach end of Bay Street sits Port’s favourite little wardrobe filler, Laine Boutique. Started by Alyce Hammerton over four years ago, Laine has built a solid reputation as one of Melbourne’s best race wear boutiques.
The daughter of a fashion stalwart, Alyce’s mother has run a successful boutique for the last 20 years in regional Beechworth. With fashion running thick in her veins, Alyce cut her teeth in the fashion industry as employee, before filling a niche in Port Melbourne for quality fashion labels that transcend the season. “I’d lived in Port Melbourne for five years before opening Laine. I knew the market well and saw a real need for a boutique that offered quality, affordable pieces that would last several seasons.”
Sourcing unique fashions from New York, LA and Paris alongside some great local labels, Laine specialises in ready to wear casual, day and after five fashions – until September.
Known for their race wear collection, September sees Laine stock over 70 dress styles for the upcoming racing season. With the 2016 collection featuring lots of black, white, navy, blush pinks and Spring tones of green and orange Laine offers something for everyone, at every price point. “Our racing fashion is not only affordable, it’s perfect for events beyond the racing season.”
With a host of interesting silhouettes in varying lengths, this season’s race wear is perfectly paired with a complete range of shoes, clutches, jewellery and accessories. Laine also stocks an impressive range of millinery pieces and headwear for the season from a number of renowned designers.
An exclusive stockist of local milliner, Odessa Designs, Laine is excited to be offering these unique, handmade designs in Perspex and leather for the 2016 season alongside acclaimed milliner, Ann Shoebridge. With designs featured in the National Gallery’s ‘200 Years of Australian Fashion’ exhibition, Ann Shoebridge’s 2016 collection is a symphony of florals, lace and soft pastels.
With racing headwear starting at $69, Alyce invites you to see the full race wear collection in store now. “Come in, browse the collection and enjoy our friendly, no fuss, personal service.”
With exclusive distribution of brands including Ancient Greek
Sandals, Moss and Spy, Zoe Karssen, Velvet by Graham & Spencer, Luxe Deluxe, Free People, Black Halo LA, Kate Sylvester, Ella Sanders, Thurley, Cable, Nobody Denim, 0039 Italy, American Vintage, Bella Dahl, Ramarim Brazil, Line Knitwear, Damselfly Candles, Murkani Jewellery, Estilo Emporio and Pasduchas, you are sure to find the perfect look for you at Laine.
103C Bay St
phone: 9646 0552
Monday - Friday: 10am - 6pm
Saturday: 10am – 5pm
Sunday: 11am – 5pm